202LLA_CB_National Virtual Gen Blue Lear

THURSDAY, SEPTEMBER 17TH

From world-class panels and speakers, mastermind sessions with the best in the industry, and even a virtual trade show, our breakout sessions on September 17th offer the best of Gen Blue from the comfort of your home or office.

 

Pre-registration IS required for most classes. Just click on the registration link of your selected class to go to the registration page on the CBU Learning Center. Note that all mastermind classes have registration caps, so register early for the largest selection. Once you register, a class link and calendar invite will be sent to you.

If you are experiencing issues with the registration process, please send an email with a brief description of the problem to learningplatform@realogy.com.

Examining Market Shifts

Host: Duff Rubin

The Covid-19 Pandemic has had an indelible impact on not only local markets, but potentially, long-term housing trends. Our moderator, Duff Rubin, General Manager, Coldwell Banker Realty (FL) will be joined by Tracy Devine, Regional Vice President of Coldwell Banker Realty (NJ); Rachel Carter, Branch Vice President of Coldwell Banker Realty (VA) and Bob Van Allen, President, Coldwell Banker Tomlinson (ID & WA). Join us for a conversation about what we are seeing across the country, anticipated future impacts, and steps we are taking to benefit from these shifts.

Audience: ALL

SESSION 1: 12 - 1:30 ET

MISSED THE SESSION OR WANT TO HEAR IT AGAIN? A REPLAY WILL BE MADE AVAILABLE ON THE CBU LEARNING PLATFORM.

Wealth Builder Virtual Expo

  The Four Essentials of Business with Dave Ramsey

Featuring: Dave Ramsey, with Chris Mygatt

It takes hustle, heart and a clear plan to succeed in business. Hosted by Dave Ramsey, this session will give you the road map you need to lead like no one else and drive your business forward. America’s trusted voice on money and business, Dave Ramsey is a personal money-management expert and extremely popular national radio personality.

Presented in Partnership with Guaranteed Rate Affinity

Audience: ALL

SESSION 2: 2 - 3:30 ET

What Moves Her @ Gen Blue: The Power Behind the Pivot

Featuring Summer Sanders, with Sue Yannaccone

Join Summer and Sue Yannaccone, Executive Vice President of Coldwell Banker Realty, as they discuss the power behind the pivot. Summer will share her experience with overcoming obstacles in training for the Olympics, finding her footing in the world of broadcast and how she has applied those lessons to life on dry land. Be prepared to be inspired and to take notes on tactics to implement into your business approach as you adjust strategy in this unpredictable climate. 

Audience: ALL

SESSION 3: 4 - 5:30 ET

Coldwell Banker Global Luxury: 2020 and Beyond

Host: Lauren Muehlethaler

Hear the new Coldwell Banker Global Luxury program story from the program’s Director of Marketing, Lauren Muehlethaler. The session will also cover more detail on the new look of Coldwell Banker Global Luxury, including a deep dive into the creative process and application of the new logo with Coldwell Banker The Studio’s Creative Director, William Sloan; an overview of DBA guidelines and yard sign roll out with Darren Hoffman, Coldwell Banker’s Director of Marketing and Customer Experience; and the hotly anticipated social gifs, images, and roll out that will generate the biggest impact on a local level, with Christian Montiel, Coldwell Banker’s Manager of Social Media.

Audience: ALL

SESSION 1: 12 - 1:30 ET

MISSED THE SESSION OR WANT TO HEAR IT AGAIN? A REPLAY WILL BE MADE AVAILABLE ON THE CBU LEARNING PLATFORM.

Agents of Change @ Gen Blue

Host: Tanya Reu-Narvaez

SESSION 3

Join Realogy Senior Vice President of Human Resources Tanya Reu-Narvaez for a panel discussion with Tina Marie Hernandez, owner of Coldwell Banker Omni Group, Michael Pennisi, District Manager of Coldwell Banker Realty (NJ) and Tamara Robinson, Regional Vice President of Coldwell Banker Realty (CA) for a discussion of in-culture business, tackling greater issues such as generational wealth and entrepreneurship and how to best serve and reach multicultural consumers. We'll also hear from Carmen Mercado, Senior Affordable Lending Manager from Freddie Mac.

Audience: ALL

SESSION 3: 4 - 5:30 ET

COLDWELL BANKER GLOBAL LUXURY

Hear all about the new look at the general session, then join us for the following courses, made available just for our Certified Global Luxury Agents.

 

Mastering the Listing Consultation

Featuring Lucio Bernal, with Lauren Muehlethaler

There is nothing more important than mastering our listing consultation skills. It’s how we get the listings and keeps us in business. It’s also a little tougher at the high end. Join Lucio Bernal as he presents his advice and also shares the famous Black Box

Audience:  CBGL Certified Agents

SESSION 2: 2 - 3:30 ET

MISSED THE SESSION OR WANT TO HEAR IT AGAIN? A REPLAY WILL BE MADE AVAILABLE ON THE CBU LEARNING PLATFORM.

Building Teams in the Luxury Market

Featuring Ricardo Rodriguez and Dawn McKenna with Craig Hogan

Building a team can take your business to the next level if done right. It takes smart moves and organization skills especially in this very different time. Join Dawn McKenna with CB Realty in Chicago, IL and Naples, FL and Ricardo Rodriguez with CB Realty in Boston, MA to learn about how they make it work.

Audience: CBGL Certified Agents

SESSION 2: 2 - 3:30 ET

Marketing for Luxury Properties -

Mastering the Budget

Presented by Craig Hogan with Jessica Edwards, CB Sea Coast Advantage, Carrie Wells, CB Mason Morse in Aspen and Frank Isoldi, CB Realty (NJ)

Taking listings in the high-end of the market is what we all strive for. Marketing those listings, however, takes a plan and a budget. Hear from three top associates who will share how they do it at a high level.

Audience: CBGL Certified Agents

SESSION 3: 4 - 5:30 ET

PRODUCTS & PROGRAMS

From Virtual Trade shows to sessions on dedicated sessions on key brand products and programs, these breakout sessions provide front row seats to the tools you need to know about now. Pre-registration is NOT required. Just add the session to your calendar, or access the class link directly.

 

Your Desk Top 5

Learn How to Get the Most Out of Your CB Desk!

 

Desk is how our most successful agents start and end their day - working in their virtual office, leveraging their conveniently customizable workspace to efficiently complete their to-do list.

Join Jennifer Craig and Melani Sunderman in this short yet powerful session to learn how to set up your personal workspace for maximum effectiveness.

Audience:  ALL

Note that this is a 30-minute session.

SESSION 1: 12 - 12:30 ET

MISSED THE SESSION OR WANT TO HEAR IT AGAIN? A REPLAY WILL BE MADE AVAILABLE ON THE CBU LEARNING PLATFORM.

Prospect Square: Your Virtual Town Square

Learn the Ins and Outs of E-mail Marketing with this Coldwell Banker-Exclusive Tool

 

It's no secret that an agent's Sphere of Influence can help to significantly grow your business - but how many agents are truly working their referral base to its’ full capability? This class, taught by Jennifer Craig and Gillian Rawling, will share simple secrets for growing your email list, common-sense contact organization and offer ideas for communicating with this influential group in a manner that will move your business into a referral generating machine

Audience: Coldwell Banker Realty Agents & Coldwell Banker Affiliated Agents in Pilot Companies

Note that this is a 30-minute session.

SESSION 2: 2:00-2:30 ET

Exclusive Look is Your Secret Weapon

Learn How to use Exclusive Look to Your Advantage in Today’s Hot Market!

 

The market is HOT and inventory is low, so there has never been a better time to leverage the power of the Coldwell Banker network through this exclusive communication tool. In our short session, Melani Sunderman and Jennifer Craig share how to explain this powerful Coldwell Banker advantage to your customers to set yourself apart and teach strategies that the most successful agents use to build their business through their advanced access to up and coming listings.

Audience: ALL

Note that this is a 30-minute session.

SESSION 3: 5 - 5:30 ET

Exclusive Look is Your Secret Weapon

Learn How to use Exclusive Look to Your Advantage in Today’s Hot Market!

 

The market is HOT and inventory is low, so there has never been a better time to leverage the power of the Coldwell Banker network through this exclusive communication tool. In our short session, Melani Sunderman and Jennifer Craig share how to explain this powerful Coldwell Banker advantage to your customers to set yourself apart and teach strategies that the most successful agents use to build their business through their advanced access to up and coming listings.

Audience:  ALL

Note that this is a 30-minute session.

SESSION 1: 1 - 1:30 ET

MISSED THE SESSION OR WANT TO HEAR IT AGAIN? A REPLAY WILL BE MADE AVAILABLE ON THE CBU LEARNING PLATFORM.

CBx + Moxi Present + Mastering Presentations

Learn How to Create Powerful Presentations in Minutes—and Edge Competitors

 

Real estate transactions are often won or lost by presentation - the best presentations showcase an agent's marketing expertise, include powerful strategies to help the customers achieve their goals and are packaged in a straightforward manner that is not overwhelming to the customer. Join Katie Sobray and a special guest from Moxi Works to learn more about creating custom presentations that highlight the power of Big Data with our up and coming CBx Buyer Locator integration.

Audience: Coldwell Banker Realty Agents & Coldwell Banker Affiliated Agents in Pilot Companies

Note that this is a 30-minute session.

SESSION 2: 3:00-3:30 ET

Your Desk Top 5

Learn How to Get the Most Out of Your CB Desk!

 

Desk is how our most successful agents start and end their day - working in their virtual office, leveraging their conveniently customizable workspace to efficiently complete their to-do list.

Join Jennifer Craig and Melani Sunderman in this short yet powerful session to learn how to set up your personal workspace for maximum effectiveness.

Audience:  ALL

Note that this is a 30-minute session.

SESSION 3: 4 - 4:30 ET

RealVitalize: Sell Listings Faster, for a Better Price

Learn about RealVitalize --  the opportunity for your seller to ‘fix it up, with nothing up front’. RealVitalize helps a home seller with making improvements and repairs to prep their home for sale. We cover the upfront costs, and get paid back when the home sells. No fees, interest charges or markups. The results are remarkable! Join us to find out how agents are using this program to sell listings faster, for a better price.

Audience:  Coldwell Banker Realty Agents & Coldwell Banker Affiliated Agents in Pilot Companies

SESSION 1: 12 - 1:30 ET

Partner Focus: Realogy Title Group

Join our partners from Realogy Title Group to find out more about Title!Snap, the powerful industry app that puts title transaction information within reach, anytime, anywhere. Access real-time file status, details and documents, open a title order, and generate cost estimates using seven industry calculators. You'll also hear about the ZOCCAM app, which automates and encrypts the earnest money transfer process, with contactless depositing of checks, reducing transaction time while remaining secure, so you spend less time delivering checks and more time with clients.

Audience: ALL

BREAK A: 1:30-2:00 ET

Social Media Trends & How to Leverage Social Ad Engine for Your Business

Join the Social Ad Engine team to learn about:

  • Recent Social Media Trends: What impact has COVID-19 had on social media usage and performance? How has the cost of social advertising changed? Why is now an ideal time to advertise listings and your business on social?  

  • Tips and best practices for advertising on social media and using Social Ad Engine

  • How have agents been using Social Ad Engine to drive meaningful business results

Audience: ALL

SESSION 3: 4 - 5:30 ET

Passcode = 494093

Virtual Trade Show: Broker Products

Join us for a Virtual Trade Show speed round. You'll hear from three key vendors that can support your business and improve your bottom line. Find out how Terradatum, RingCentral, and American Home Shield can impact your business. 

Audience:  Owners and Leadership

BREAK A: 1:30-2

Virtual Trade Show: Agent Products

Join us for a Virtual Trade Show speed round. You'll hear how three key vendors can support you and improve your bottom line. Join us to find all about the latest offerings from Terradatum, Adwerx and Xpressdocs.

Audience: ALL

BREAK B: 3:30-4:00 ET

Partner Focus: SPARK for Broker & Management Teams

SPARK is a professional association that is designed to represent and support the independent real estate professional. Coldwell Banker Commercial® affiliated Brokers, Owners and professionals can partner with SPARK to provide their team of affiliated sales professionals easy access to a comprehensive package of personal benefits, insurance options and business solutions.

Audience: Broker/Owners & Company Leadership

Note that this is a 45-minute session.

SESSION 2: 2:00 - 2:45 ET

Partner Focus: SPARK for Agents

SPARK offers personal and professional benefits designed to help you grow your business and balance your life, ranging from health insurance and retirement planning solutions, to office supply and travel discounts. Learn about Open enrollment for 2021 health care insurance and SPARK’s exclusive private healthcare exchange that will streamline your health insurance and other benefit needs. In addition, you will learn about, Forewarn, the leading agent safety app that validates potential buyers by verifying the prospect and providing information on property and vehicle ownership, financial risks and criminal history. 

Audience: ALL

Note that this is a 45-minute session.

SESSION 2: 2:45 - 3:30 ET

LEARNING SESSIONS

Mining for Diamonds

Your sphere of influence is a diamond mine, and these unprecedented times of social distancing are creating new opportunities for you mine for diamonds right in your own back yard. 

Audience:  ALL

SESSION 1: 12 - 1:30 ET

CLASS IS FULL

The 7 Negotiation Skills That Will Change Your Business

Are negotiators born or made? Many people believe you either got it or you don't - but it is a skill you can study and master! You'll leave with 7 game changing skills to negotiate with power and confidence.

Audience: ALL

SESSION 2: 2 - 3:30 ET

CLASS IS FULL

The Ultimate Guide to Rocking Objections

There are two ways to handle objections - wait for it and respond with a script or prevent them before they happen. Learn how to master each approach effectively.

Audience: ALL

SESSION 3: 4 - 5:30 ET

CLASS IS FULL

The Ultimate Guide to Rocking Objections

There are two ways to handle objections - wait for it and respond with a script or prevent them before they happen. Learn how to master each approach effectively.

Audience:  ALL

SESSION 1: 12 - 1:30 ET

CLASS IS FULL

Mining for Diamonds

Your sphere of influence is a diamond mine, and these unprecedented times of social distancing are creating new opportunities for you mine for diamonds right in your own back yard. 

Audience: ALL

SESSION 2: 2 - 3:30 ET

CLASS IS FULL

The 7 Negotiation Skills That Will Change Your Business

Are negotiators born or made? Many people believe you either got it or you don't - but it is a skill you can study and master! You'll leave with 7 game changing skills to negotiate with power and confidence.

Audience: ALL

SESSION 3: 4 - 5:30 ET

CLASS IS FULL

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Have a question? Email us at genblue@cbhomeoffice.com

©2020 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury, and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated.